Guess What...

• MADAR has strong presence in 9 major markets in Middle East and Africa. And lead the Syrian market with +70% market share

MADAR own, produce, promote, and distribute 15 brands

• MADAR Group has a Fully Integrated Manufacturing Infrastructure starting from chemicals raw materials production to plastic and packaging production to finished good production

Who We Are...


  • About the company: Madar Group is a leading group of detergent and chemical companies established in 1986 in Syria And then spread to many continents and countries of the world. Madar is one of the first companies to apply the concept of environment Green environment by adopting an environmental sustainability strategy

Company Vision : Environment free of pollution

Company Message : Madar is always striving to find an innovative way to improve the quality and quality of its products by adopting the concept of return to nature that makes people enjoy a healthy and ideal life. We produce the best for society while preserving the environment and minimizing the

Company Values : Innovation – Commitment – Transparency – Environment – Health

Syria – Lebanon- Iraq- Jordan- Egypt – Ghana – Sudan- Senegal-Angola-Cameroon Saudi – Turkey – Libya

Current Presence

We exists manufacturing in
  • Syria , Egypt , turkey , Iraq , libya . Senegal , Yemen , & Angola
We exists as distribution entity

Syria , Lebanon , jordon , turkey , Iraq , Egypt , Libya , Senegal , Ghana , Cameroon , Angola , Sudan and Yamen

Regional footprint

• Madar products are diversified and well distributed in

• major 9 markets around Middle East and African market

• Strong presence in toughest environments in the region
. Syria, Iraq, Yemen, Libya: 

• Continuously aiming and planning to expand its presence
. to new markets

• 7manufacturing locations supported with 7 well
. equipped R&D facilities around the region

•  Always aiming to keep up with latest manufacturing and
. R&D technologies

Speed to Market


How We Do Business

  • Strong MEA know how
Flexibility and Adaptability   With its strong experience roots in MEA, MADAR developed the ability to . adapt and overcome the challenges and volatility of Middle East & Africa
Local partnership ties    We believe in building strong ties with the local expertise and customers in all existing and potential entry markets

• Developing strong leaders
   Our people are our main driver behind the group success stories, thus we
invest, develop, and continuously motivate our team.

Our vision and Values


• To become the #1 player in laundry care, home care, and baby . care categories, all over Middle East and Africa


• Integrity : We embrace and uphold the highest standards of personal and professional ethics
  honesty, and trust

•. Respect : We build our relations based on full respect and fairness

• Collaboration : We always work as a team and share knowledge for continuous improvement
. learning, and innovation

• Responsibility : We are fully responsible to completely and with no exception fulfill our
commitments towards our people, our clients, and our consumers with strong understanding of
. urgency and accountability to those commitments

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